A holistic brand experience is essential in brand recognition and brand success.
Hello! My name is Fabiola Reina and I am a senior designer, brand strategist, and illustrator. I have 17 years of repeated success in increasing the value of brands through award-winning strategic design and creative marketing across many different media. I have brought many brands to life on a global scale. I specialize in crafting meaningful brand experiences, and my expertise range from brand strategy, brand development, and brand identity, to web/digital and print design, packaging, environmental graphic design, presentations, social media, digital marketing, illustration, whitepapers, infographic, and beyond.
I love what I do! I thrive on helping people and businesses flourish. I am a dedicated consultant and creative partner, ready to listen to your story and give life to your vision and brand. I believe in functional, strategic, and holistic design, and my goal is to not only craft beautiful design solutions but to also inspire your target audience, help your brand stand out against your competitors, and bring value to your company.
If you are interested in working with me, let's chat. I would love to learn more about your project: firstname.lastname@example.org
A PROVEN STRATEGIC PROCESS
My process always starts with a discovery phase in which I learn all about your brand, target audience, brand competitors, and marketing goals. After intensive research, I follow a strategic approach to intelligent design and create multiple concept options that best fit the project goal, specification, and brand identity. I then encourage any feedback from the team and offer a couple of revisions until we reach a final result that the team is happy with.
WHAT THEY'RE SAYING
Customers may forget what you said but they'll never forget how you made them feel.
"Fabiola is an endlessly creative designer who always brings her broad experience and positive outlook to the table in ways that are refreshing, invigorating, and fun! I always loved working with her and sorely miss our times together."
- Kevin Henderson, Senior Designer at Girvin
"Man oh man, this is an absolute beauty. Simply blew my expectations out of the water."
- Fred, PrefLogic
"I have had the pleasure of working with Fabiola for well over a year. She is undoubtedly one of the best listeners & communicators I have collaborated with. Her eye for detail, organization and genuine care for our clients at Heliosphere Solutions made her an integral member of our team. I can’t wait to work with her on future projects!"
- Jared Lavitt, Founder at Heliosphere
"Fabiola has a wonderful eye for design and is incredibly reliable! Her work has been highly praised by all of our clients. Would absolutely recommend."
- Rhiannon Payne, CEO at Sea Foam Media
"We are thrilled with the new renovations at the Holiday Inn & Suites in Peachtree City. The Holiday Inn brand is strong on its own, but now that we have a newly updated and modernized property, I feel that it will be significant to our success in recruiting more groups to Peachtree City, Georgia."
- Nikki Tyler, Marketing & Communications Director at Peachtree City Convention & Visitors Bureau
“As principal of Culinary Options, a foodservice consultancy specializing in concept and menu development, I had the pleasure of coordinating design efforts with Fabiola on a very large hotel project. She was tasked with managing the project from the design side in conjunction with my efforts to create a new concept and menu for two of the hotel’s brands. This included both physical plant design as well as menu design (paper and digital). Additionally she redesigned one of the physical menus for the hotel’s core menu offered at hundreds of locations throughout America. Fabiola was extremely conscientious in establishing and meeting all goals and deadlines. She communicated regularly, showed exemplary creativity in her designs and never missed a deadline. She was 100% reliable and became a valued partner in bringing the two very large projects to successful fruition. Fabiola is able to integrate both highly creative efforts with necessary business and organizational attributes. She is a gem.”
- Karen Malody, Principal at Culinary Options, LLC
"I couldn’t recommend Fabiola more for any of your creative needs. She has helped us grow exponentially over the past 6 months and has been a crucial addition to our team. Never negative, she works tirelessly and is always ready with a solution. She makes a valuable asset to any brand and team."
- Eric Warner, Marketing Director & Brand Manager at Heliosphere Solutions
"What can I say about someone who seems like they are right in my head, seeing what I see and delivering a product I really only dreamed about! Fabiola has every skill set I never knew I needed and makes my business stand out and reflect my own unique brand. I could not do this without her!"
- Melody Paxton, Real Estate Broker at Realogics Sotheby's International Realty
"Fabiola is an extremely talented designer and artist. Her work shows creativity, emotion and a sense of balance. She can visualize an idea or concept and produce a finished product that always exceeds expectations. She shows a remarkable attention to detail in her work. Fabiola is consistent and reliable and has great ideas that she is always willing to share."
- Joan McCoy, President at Little One Books
"I just recently started up my event coordinating company in Seattle, "Babette's Events." Fabiola Reina Design has been doing the majority of my graphic design work. I could not ask for a more professional artist. She creates what I ask yet surpasses what I was imagining with her unique vision.... Her creative style and innovative ideas makes for an amazing partnership."
- Tara Shuttleworth, Owner at Babette's Events
"Fabiola brings a high level of creativity to our work. I would recommend her highly to anyone who wants creative input."
- Barney Cohen, CEO at Saturn Promo
"Fabiola's work is impressive. She always hits deadlines and produces graphics far beyond what is expected. She works hard and loves art, as is evident in her work. She is also fun to work with, always contributes ideas, and is supportive of others."
- Audra Rundle, Owner at Audra Rundle Writing & Editing
Companies I Have Worked With
- Consolidated Restaurants: The Metropolitan Grill
- Diamond Foods
- Emerald Nuts
- Kettle Brand
- IHG Hotels & Resorts: Holiday Inn
- Culinary Options, LLC
- Windermere Real Estate
- Fukuju Sake
- Seattle Humane Society
- Silk Therapeutics
- Siren Song Winery